Creative Direction:

During my tenure as Creative Director at CDS, I was privileged to work on several meaningful projects for Whole Foods. It was a blast to lead our design department as we engaged with a transformative company, committed to connecting with customers on a local level.

I spent three days in Knoxville with my creative team, getting a feel for the city and people. We discovered a community with an appreciation for the outdoors, music, art, hand-set letterpress and a deep connection to Appalachian culture, which made a big impression on our design.

I led the CDS creative team on the Bridgeport remodel. We transformed some bad 80’s architecture into modern decor more in line with Whole Foods’ aesthetic. We incorporated the architecture of Bridgeport’s iconic steel bridge. This was one of several successful Portland area renovations in 2015.